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Audio and marketing intelligence

Your brand was onthe radio today.Did you hear it?

Radio talks about brands, artists and people all day. Nobody writes it down. We do, and we tell you when it's you.

Northwind CoffeeLena Hart
[STATION] · morning show08:14:02
live

Big thanks to Northwind Coffee for the cups this morning.

BrandNorthwind CoffeeTonepositiveTypeunpaid mention
Sent to #pr-alerts with a 12 sec clip
  1. 01 Heard
  2. 02 Transcribed
  3. 03 Matched
  4. 04 Sent
thanks toNorthwind Coffeefor the cupsnew single fromLena Hartout Fridaythis winterHarbor Bankhas no feestickets forRiverside Feston sale nowthe mayor saidthe bypassis late againthanks toNorthwind Coffeefor the cupsnew single fromLena Hartout Fridaythis winterHarbor Bankhas no feestickets forRiverside Feston sale nowthe mayor saidthe bypassis late again
our guest fromPine & Cojoins uscallers sayAlder Motorsis slowback to backMara Quinntwice in an houra recall atBrightway Foodsthis weekshares inKestrel Energyfell todayour guest fromPine & Cojoins uscallers sayAlder Motorsis slowback to backMara Quinntwice in an houra recall atBrightway Foodsthis weekshares inKestrel Energyfell today

Heard on air this morning. Sample lines, fictional names.

Press clipping and social listening tools don't cover radio.

So when a host or a caller talks about you on air, nobody on your team hears it. You find out later, or never.

  • Press clippingmisses radio
  • Social listeningmisses radio
  • Google Alertsmisses radio
A driver listening to the radio on the morning commute
07:52 · morning driveYour CEO's interview aired on 14 stations.

How it works

Tell us the stations and the names on one call. We listen and send you each clip.

  1. ScopeGermanyTalk radioMorning shows+ 412 stationsChange it any time.
    01

    Pick stations

    A city, a country, a format or a list. From over 100,000 stations.

  2. Listen forNorthwind CoffeeNorth WindNW Coffeeour CEOSounds-like matches included.
    02

    Tell us the words

    Your brand, your people, your rivals, a topic. We handle spellings and accents.

  3. Cue · 08:14Northwind Coffeepositiveclip 0:12"Big thanks to Northwind Coffee for the cups."
    03

    Get the clip

    The audio, the sentence, the station and the time. By email, Slack or API.

Pick the product for the problem you have.

A radio host talking into a studio microphone
Cue · todayMore about Cue →
08:14Northwind Coffee thanked on a morning showpositive
11:40Caller asks about Northwind Coffee pricesneutral
16:05Rival named in a paid read, 30 secrival

Who it's for

A host shouting into a studio microphone
PR firmsHeads of reputation

Catch it before the client calls you.

Problem: A host criticises your client at 8am. You find out at 5pm, from the client.

Fix: Cue sends you the clip and the station the same morning.

Cue · 09:02 · negativeCaller complains about [Client] delays on a morning show.
Talk to us about this
A driver with the car radio on
Fortune 500Media buyers

Know every time your name is said.

Problem: You pay for reads and sponsorships, and you never hear most of them.

Fix: Cue logs every mention. Airproof checks your paid spots ran.

Airproof · Mon 17:45Your spot did not air. A rival ran in its slot.
Talk to us about this
A concert crowd under warm stage lights
Record labelsArtist management

See where the single is spinning.

Problem: Airplay data arrives late, in pieces, from many sources.

Fix: Rotation shows spins by station and city, this week.

Rotation · this weekLena Hart added in 3 new cities.
Talk to us about this
A studio microphone in a radio booth
CampaignsPublic office

Know what talk radio said today.

Problem: Talk radio moves opinion, and your team can't listen to all of it.

Fix: Logbook sends a daily brief with links back to the audio.

Logbook · daily briefTransit plan named 14 times, mostly by callers.
Talk to us about this
Rotation · live

See where your songs are playing.

Rotation counts every spin of every song, by station, city and week. Labels and managers use it instead of waiting on airplay reports. Formerly Pulse.

Top spins this weeksample data
01Slow Lights Lena Hart+12
02Paper Coast The Alders+4
03Night Bus Mara Quinnnew
04Gold Hours Dev & Ro-3
100,000+

radio stations in the FireMud FM catalog

We already run a radio app.

FireMud FM is our free radio app. Listeners play stations from around the world on it every day. firemud.ai listens to the same streams, for you.

FireMud FMfree radio app
  • Morning talkBerlin, DE · Talkplaying
  • City hitsLondon, UK · Pop
  • Late jazzNew Orleans, US · Jazz
Listen on firemudfm.com

How a pilot works

You give us a list of names on one call. We set up the rest.

  1. 01Call

    20 minutes. Tell us what you need to hear.

    Free
  2. 02Scope

    Stations and names, agreed in writing. Nothing to install.

  3. 03Listen

    We run it. Alerts and clips land in your inbox or Slack.

    Daily
  4. 04Report

    What aired, where, and in what tone. Then you decide.